Tag: PR Strategy

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Creating a PR Strategy for Press Releases in 2024: The Definitive Guide

20 Apr 2024

The well-being of a business hinges on its relationship with its audience. If people are unaware of its presence, how can they buy from it? To gain visibility in this vast world, a business must promote awareness, and creating a PR strategy is one way to do so.  Thankfully, there are still some less-promotional ways… Continue reading Creating a PR Strategy for Press Releases in 2024: The Definitive Guide

How to Create Winning PR Campaigns That Drive Results

22 Mar 2024

Depending on the objectives, customize your campaign. For instance, you won’t get traffic if you publish news without focusing on SEO. If you can’t finalize the objectives, ask yourself how you would like to measure your campaign success. This tactic may materialize an action plan.  Identify Your Target Audience When selling a product/service, it is… Continue reading How to Create Winning PR Campaigns That Drive Results

Digital Marketing Vs. PR Marketing – Differences & Interconnections

21 Mar 2024
The land of the internet, defined by visuals and shares, has provided a solid ground for branding needs. It has become a promotional hub where brands invest billions of dollars to reap fruitful results.  Among the myriad of branding tools are digital marketing and PR marketing. The lines between these two may seem blurred, but… Continue reading Digital Marketing Vs. PR Marketing – Differences & Interconnections