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Localized PR – The Value of Regional Press Releases for Exposure

In times when every business is busy trying to go global, the value of local coverage is being overlooked. According to the State of Local News 2023 Report by Northwestern University, more than half of US citizens have little to no access to reliable local news sources. The issues, in turn, arise from insufficient know-how… Continue reading Localized PR – The Value of Regional Press Releases for Exposure

How and Why Write a Partnership Press Release?

When two entities join their expertise to collaborate, innovations bloom. Partnerships hold a solid ground in the business world, a reason to celebrate, and an opportunity to grow. 94% of tech executives believe that collaborations bring innovations to their processes. When they are so important, their marketing must be gripping, too. Businesses promote their partnerships… Continue reading How and Why Write a Partnership Press Release?

Top 10 PR Trends 2024 Taking the Industry by Storm

Digital branding is all about keeping in touch with what’s in the hype. The Internet is a complex network where every outdated activity disappears before you realize it. The only way to keep your brand relevant digitally is to sustain contact with the latest trends.  The digital PR industry trends are expanding so fast that… Continue reading Top 10 PR Trends 2024 Taking the Industry by Storm

Creating a PR Strategy for Press Releases in 2024: The Definitive Guide

The well-being of a business hinges on its relationship with its audience. If people are unaware of its presence, how can they buy from it? To gain visibility in this vast world, a business must promote awareness, and creating a PR strategy is one way to do so.  Thankfully, there are still some less-promotional ways… Continue reading Creating a PR Strategy for Press Releases in 2024: The Definitive Guide

A Guide to the Key Component of Digital PR: Press Release Campaigns

Branding demands that your company’s voice reach as many ears as possible. Many tools and tactics have been introduced and forgotten in the realm of achieving this goal; one getting the most hype these days is writing press releases, considered under a digital PR strategy.  The online PR industry has become a prerequisite for businesses… Continue reading A Guide to the Key Component of Digital PR: Press Release Campaigns

News Release Vs Press Release – The Ultimate Digital Media Tools

With many other daily activities shifting online, news and media have also been repositioned with digitization. The audience has said goodbye to the last-century mediums, such as television and radio, and has embraced smartphones to get world updates. The digital media market is now a whole new landscape, with its revenue expected to reach US… Continue reading News Release Vs Press Release – The Ultimate Digital Media Tools