Content Inclusions
Newsworthy Content:
- Emphasize the importance of a clear and compelling news angle.
- Encourage clients to focus on recent developments tied to current trends or events.
Content Structure:
- Explain the inverted pyramid structure for organizing information.
- Suggest a 300-500 word count range to keep press releases concise and impactful.
Headline and Subheadings:
- The main titles must be compelling, easy to understand, and cover what’s inside the PR’s body.
Media Elements:
- Clients can only put 2-5 links (based on their package).
Tone and Style:
- Communicate the need for a professional and neutral tone.
- If applicable, mention adapting the writing style to match client preferences or brand voice.
- The PR must be written in the 3rd person voice.
Keyword Optimization:
- Guide clients on natural keyword integration for better search engine visibility.
- Advise against keyword stuffing and encourage a balance between SEO and readability.
Accuracy and Attribution:
- Do fact-checking to maintain accuracy.
- Pressconnect might prompt clients to provide credible sources for rechecking to ensure we distribute no fake or manipulative
- When mentioning statistics or figures, the source link should be mentioned.
Submission Operation
Document Format:
- Specify the preferred formats for submission (e.g., Microsoft Word or Google Docs).
- Provide any formatting guidelines, such as font, spacing, or paragraph structure.
Deadline Adherence:
- Communicate adhering to specified deadlines for timely distribution.
Collaboration with Clients:
- Stress the need for communication with clients throughout the submission process.
- Remind clients to seek approval before the final submission.
Content Exclusions
Promotional Content:
Press releases primarily serving as promotional material without substantial news value are unsuitable for distribution through our digital PR agency.
Offensive or Inappropriate Material:
We do not publish content that contains offensive language, hate speech, discriminatory remarks, or any material that violates ethical standards.
Misleading Information:
Press releases that contain false or misleading information, including deceptive claims or inaccurate data, will not be accepted for distribution.
Clickbait:
Any PR content that contains clickbait content, such as body-varying titles and irrelevant images to gain more views and clicks through deceptive techniques, will not be published.
Inciting Fear or Panic:
Any PR that spreads panic or incites fear, e.g., predicting the end of the world, earthquake, or terrorist attack, such PRs will not be accepted.
Personal Attacks:
Content that includes personal attacks, derogatory statements, or defamatory remarks about individuals or entities will not be published.
Illegal or Unethical Activities:
We do not support or distribute content that promotes illegal activities, unethical practices, or harm.
Copyright Violations:
Press releases that infringe upon the intellectual property rights of others, including unauthorized use of copyrighted material, will not be accepted.
Industry Exclusions:
We reserve the right to decline PRs that fall into the following categories:
- Illegal Activities
- Hate Speech or Discrimination
- Adult Content
- Harmful Substances
- MLM and Pyramid Schemes
- Pharmaceutical Misinformation
- Controversial Religious or Political Content
Review Process:
All submitted press releases are reviewed thoroughly to ensure compliance with our guidelines.
- You need to submit a copy of the press release for distribution.
- Our experts will review your copy.
- We will provide you with feedback.
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