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The Power of Storytelling in Business & PR to Transform Brands’ Narratives

19 Jul 2024

The internet age has given people a lot of options, particularly when it comes to shopping. The increasing number of brands in the market has increased the complexities for buyers. Imagine that someone is browsing a website that offers skincare products. A range of products with relatively similar features and uses would confuse the person,… Continue reading The Power of Storytelling in Business & PR to Transform Brands’ Narratives

A Comprehensive Guide to Press Release Distribution in 2024

25 Jun 2024

Amidst the constant flood of press releases popping up on journalists and publications, finding the right journalist or media personality for a press release is like finding a needle in a haystack.  Well, to be honest, many businesses struggle to include any newsworthy content in their press release, and weak relations with media personalities and… Continue reading A Comprehensive Guide to Press Release Distribution in 2024

How to Create Winning PR Campaigns That Drive Results

22 Mar 2024

Depending on the objectives, customize your campaign. For instance, you won’t get traffic if you publish news without focusing on SEO. If you can’t finalize the objectives, ask yourself how you would like to measure your campaign success. This tactic may materialize an action plan.  Identify Your Target Audience When selling a product/service, it is… Continue reading How to Create Winning PR Campaigns That Drive Results