Apple Unveils New MacBook Air with M4 Chip and AI Features at a Lower Price

Apple has officially released its new MacBook Air series, which comes with the latest M4 chip and enhanced AI features, while cutting the starting price by $100 from the earlier models. The new 13-inch MacBook Air will cost $999, while the 15-inch model costs $1,199. Pre-orders start today, with the devices going on sale on March 12.

The rollout of AI-fueled personal computers is a significant turning point in the technological world, with Apple looking to revolutionize user interaction with its devices. The new AI software suite from the company, Apple Intelligence, has been seamlessly incorporated into macOS and boosts productivity through ChatGPT-driven support for writing emails, creating messages, editing images, and automating daily tasks. Initially launched on iPhones last year, this suite of AI features has been expanding across different regions and languages, ensuring that users worldwide benefit from its capabilities.

Apple’s Mac division continues to show strong performance, posting $8.99 billion in revenue during the last holiday quarter—exceeding analysts’ projections of $7.96 billion, according to LSEG data. Apple released its new MacBook Air and its capable M3 Ultra chip, providing performance gains manifold over earlier offerings. Explicitly designed for heavy-application use, the M3 Ultra can handle AI models with more than 600 billion parameters, making it one of the premier tools for developers, data scientists, and professional AI users.

The new Mac Studio series, which targets AI developers, video editors, and content creators, begins at $1,999. Focusing on high-end computing, the Mac Studio with the M3 Ultra chip will have a minimum of 96GB of memory. The models with the M4 Max chip will begin at 36GB of memory so that professionals can access the power required for intricate workflows. These additions further solidify Apple’s dedication to providing cutting-edge technology to everyday consumers and high-end professionals.

By introducing these AI-powered devices, Apple is innovating and changing the expectations of what users can get out of contemporary computing. The combination of AI-powered efficiency and cutting-edge hardware is poised to define the future of personal and professional productivity.

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