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What is a Press Kit and Why Does Your Business Need One?

For businesses, getting their products or services featured in major publications is huge. Imagine the top authoritative publication website of your industry or even a local media outlet, gives you a free press. Now, think of the kind of exposure and traffic that would bring to your website. A good PR campaigns increases the chance… Continue reading What is a Press Kit and Why Does Your Business Need One?

Digital Marketing Vs. PR Marketing – Differences & Interconnections

The land of the internet, defined by visuals and shares, has provided a solid ground for branding needs. It has become a promotional hub where brands invest billions of dollars to reap fruitful results.  Among the myriad of branding tools are digital marketing and PR marketing. The lines between these two may seem blurred, but… Continue reading Digital Marketing Vs. PR Marketing – Differences & Interconnections

Press Release Example: Tips for Writing a Compelling PR

7 Examples of Press Releases by Type  Let us divide the press release examples by the type of the occasion, its specifications, and what you need to make it unique.  Product Launch or Upgrade One of the most justified press releases, product launch, must be comprehensive and all-inclusive. The write-up focuses on the product’s attributes… Continue reading Press Release Example: Tips for Writing a Compelling PR