Industry-Specific Press Release Strategies Every PR Agency Should Know

A press release cannot be created by simply mixing in buzzwords and a catchy phrase. The key is to make a strategy that is suited to your unique company. The initial error that many PR firms face is. All industries are being treated similarly.

It won’t be effective to write a press release for a RegTech solution as if it were announcing a new fashion house. Why? The main reason is that the audience, the way things are said, and the expected results are all different.

In traditional consumer-centric industries such as lifestyle, fashion, or food and beverage, companies often strive to make themselves noticeable and evoke emotions. Some people who visit fashion blogs are general readers, shoppers watching trends, or influencers seeking the latest updates. While blockchain does not apply in the same way to other parts of finance, it remains very significant in RegTech, FinTech, and InsurTech. People in this circle are generally compliance experts, venture capitalists, analysts, regulators, or CTOs. They focus on honesty, meaning, and results instead of how appealing the idea sounds.

In the following sections, we’ll detail why using tailored press release strategies is critical in RegTech and other industries where trust matters a lot.

Know Your Audience: The Foundation of Strategy

Before you write the headline, decide who the readers will be and why they should pay attention.

The audience reading news in RegTech and FinTech goes beyond news; they are searching for practical help, essential updates, and solid proof of reliability. Part of their duties includes dealing with regulations, managing various risks, and making sensible investment choices. Your press release must be written in the language your audience understands.

Just look at fashion or lifestyle as an example of a more traditional kind of industry. People in the audience might be people browsing Instagram, journalists covering what’s trending, or influencers trying to learn about the latest popular item. This point in the journey heads down the paths of inspiration, emotions, and the brand’s look and feel, rather than focusing on legal or technical rules.

Let’s analyze what is happening here:

This makes a difference because it affects all of your writing, like your tone, what you describe, and which quotes you pick. For a lifestyle reporter, the announcement of ISO compliance certification by RegTech is not meaningful, but for a banking CTO, it is essential news.

Focus on who your reader will be before you start to write, what their world is like, what problems they encounter, and what they need. The idea is your main tool—it’s not yet your brand, your product, or anything else.

Tailor the Message: Tone, Style & Substance

After understanding who your audience is, you should determine how you will communicate with them. Your press release should match the tone, structure, and substance of releases in your industry, not only your company’s voice.

Please remember that messaging is not always the same in RegTech/FinTech and traditional industries—I have identified three key areas where the messages diverge.

Headlines: Say What Matters—Fast

Your headline introduces you to the world. Being clear carries more value than being clever in the world of RegTech or FinTech.

RegTech Example:

“ABC Solutions released Real-Time AML to help EU banks fulfill the new MiCA regulations.”

Attractive News Title for RegTech:

Changing the meaning of Compliance, step by step through algorithm use — a better way to phrase it.

In the world of fashion or lifestyle PR, having a distinctive personality and something intriguing usually works better.

Fashion Example:

DEF Drops a Co-Branded Product With a World-Known Fashion Icon

Quotes: Cut the Fluff

In regulated industries, quotes should offer insight or reinforce credibility, rather than relying on marketing speak.

FinTech Quote:

“As transaction monitoring rules tighten globally, our AI engine helps firms detect anomalies in real time—cutting manual reviews by 45%,” said CEO Jane Malik.

Traditional Quote Style in FinTech:

“We’re so excited to bring innovation and transformation to the world of finance.”

In lifestyle PR, an emotional tone and aspirational messaging are more effective.

Data and Claims: Back It Up or Leave It Out

In tech-driven industries, data builds trust. Use stats, metrics, pilot results, client wins, or regulatory milestones wherever possible.

“In Q1 alone, our platform screened 20 million transactions with 99.3% accuracy.”

Meanwhile, fashion or consumer brands may lean on aesthetics or lifestyle associations.

Calls to Action: Make Them Logical

Traditional PR might end with “Shop now” or “Follow us on Instagram.”
But RegTech? You need stronger B2B CTAs:

• “Request a compliance demo.”
• “Download our whitepaper.”
• “See how [client name] saved 30% in screening costs.”

Every sentence should serve a function, not just fill space.

In short, your message isn’t just what you say—it’s how well you adapt it to the people reading it. Same format, different playbook.

Distribution That Delivers

Writing a strong press release is half the battle. The other half? Making sure the right people actually see it.

Choose Industry-Specific Channels

Not all platforms carry equal weight.

RegTech/FinTech

• Trade media: Finextra, RegTech Analyst, The Financial Brand
• Platforms: LinkedIn, newsletters, investor networks
• Events: Money 20/20, Finovate, regulatory summits

Traditional Industries

• Lifestyle media, Vogue, GQ, Refinery29
• Influencer blogs, Instagram, and fashion YouTube
• Seasonal PR calendars (holidays, fashion weeks, etc.)

Timing is Everything

For RegTech and FinTech:

• Time your release with new regulations, funding rounds, or product compliance milestones.

For traditional PR:

• Sync with product drops, holidays, or pop culture events.

Direct Outreach > Mass Wires

Generic newswire blasts often miss the mark.

Instead:

• Build curated lists of journalists, analysts, or decision-makers in your niche.
• Craft tailored pitches with clear relevance and value.
• Share via LinkedIn DMs, email, or industry Slack groups.

In short: Distribution isn’t just about visibility—it’s about relevance. Get your story in front of the people who understand its value.

Press Connect: Your Partner in Industry-Specific PR Distribution

Every business needs to use industry-specific strategies for its press releases. No matter who you are talking to, being able to read your audience and adjust your message helps your communication become truly valuable, rather than just a regular announcement. Highlight specific information that your audience will relate to, such as compliance for RegTech and stories for lifestyle PR. Select an appropriate tone for the sector and make sure your distribution reaches people who are likely to become your customers.

Press Connect focuses on designing distribution strategies that match industry standards, mainly for RegTech, FinTech, and SaaS. We depend on precision for every campaign: from choosing the best journalists to placing your story with key regulatory channels.

If you’re eager to separate yourself and be seen by more people, I would love to meet.