Why Every Brand Needs a Black Friday Promotions Press Release

Black Friday is a big time in the United States because it falls directly after Thanksgiving, thus marking the official beginning of the holiday shopping season. It is almost a dream that is close to coming true for anyone: a sale where all businesses offer maximum discounts on their products or services. Businesses must strategically display their promotions so as to reap full benefits from Black Friday promotions.

There are many ways to do this, but the most practical and productive is writing and distributing a Black Friday press release. This way, companies get their audience’s attention and get website traffic.

This blog will explain how a press release can inform the masses about promotions and how one can PR writing that will make the reader want to read.

Why Write a Press Release for Black Friday Promotions?

In the United States, only around three in 10 people found Black Friday sales to be good value. Press releases are the most effective way to communicate occurring or existing promotions to a broader audience. Such tools include media outlets, influencers, bloggers, and clientele. A proper press release can:

• Increase Visibility: The promotions will reach the target audience beyond your customer base.
• Build credibility: An announcement made by reputable media can also help put the press release’s credibility to work.
• Create Buzz: A big announcement can build much expectation for your Black Friday offers.

Guides on the preparation of Black Friday Press Release

Black Friday always occurs on the fourth Friday in November, while Cyber Monday is only three days after Thanksgiving Day. Both are shopping festivals ranked among the most popular in the United States; in 2021, people spent approximately $19.6 billion. People eagerly wait for Black Friday all through the year, and it actually helps to give the final shopping nod that draws the attention of millions of customers. 

In business, it contributes to business by selling an item and acquiring fresh customers through improving brand reliability. The only way to let people know about the discounts and stand out from the rest of the Black Friday promotional gimmicks is by issuing a press release. 

Here are some tips about the type of writing that the business could use to grab attention and optimally drive attention to the business.

Attention-Grabbing Headline

The headline of the press release will be beautiful to the readers and give the motive of the news. Bring out the crux of the deals and create an excitement with phrases such as:

• Stupendous Savings Await
• Bigger is better, so this coming April, you will enjoy hefty discounts!
• Countdown for Crazy Savings
• Gear Up for Black Friday
• Best Brands at the lowest possible price
• Promotions that cannot be offered on black Friday week
• We’ve found the hottest Black Friday deals of the year.
• Brace Your Selves For Some Ridiculous Deals 
• Deals You Won’t Want to Miss

Restate the Value Proposition

First of all, the unique selling proposition is in the first paragraph of the PR on Black Friday. Succinctly justify why the promotions are worth the money and time or, better still, use powerful words or more apparent illustrations to give the buyers an understanding of what gains they shall make. Companies must be precise in this segment in order to deliver the required extent of information in the most condensed way possible. A few examples could be:

• Add Numbers: This is how you best warp the attention to you without seeming too much like a stalker. Free ticket with every ticket; 75 percent discount on all products. A $35 coupon awaits you.
• Utilize Differentiation: Cleanly, how the business provides more discounts than any competitor to create a big difference. For instance, one message is “70% off Best-Selling Items and more limited Time Offers Today Only Free Shipping on all orders over $50.”
• Add Features: Consumers should be persuaded by the features of the services or the product; this is important, given the ongoing Black Friday sales. For instance, “Clearance Sale – Big discounts up to 50 Percent on our top products – hurry before we sell out!”
• Create Urgency: Explain how the context of the business discount window works for existing or future promotional offers; that is when customers can use discounts. For example, “Act fast! The sale, however, continues until midnight!”

Provide Detailed Information

Only adding the details related to Black Friday will not be sufficient. Businesses need to add complete contact information and all the possible platforms.

• Time and Date: Specify when the discounts will go live and their end time, including all the special midnight promotions the brand gives.
• Location: This is super important to show whether the business offers discounts online or offline. If the company has a physical store, it should be mentioned. A website URL should also be given if the brand has an online presence.
• Terms and Conditions: Keep the transparency and mention the restrictions or limitations related to the promotion, such as minimum checkout price or others.

Add Multimedia

A picture conveys a message properly more than words can, and a video can narrate the message more coherently. Adding these elements to the Black Friday press release can help potential customers visualize the offerings and make quick decisions.

• Product Pictures: Display the products on sale and include their discounts.
• Video: Film a video related to the Black Friday promotion that can be shareable.
• Slideshow: Allow the press and reads to scroll through the carousel with multiple product images.

Include Quotes

Adding the quotes of the CEO, executives, or crucial team members into the press release will increase its credibility. These quotes should portray the excitement of Black Friday and reinforce the unique value proposition. For example:

“We know Black Friday is about more than just discounts—it’s about giving our customers a memorable experience and the chance to bring home something extraordinary.”

Include Testimonials

Adding the testimonials as a social proof will build the customers’ trust. Including them in showing the number of satisfied clients will help them to be customers of the business.

Strategies for Black Friday Promotions

Are you excited to make your PR marketing for black Friday to become a success? Here are the strategies that drive results:

Do a Countdown

Start a Black Friday promotions campaign to spark the excitement. When a business initiates a countdown leading to that particular day, the brand can generate customer engagement for several days. In addition, retargeted ads will always put the business in front of the eyes. For example:

5 Days until Black Friday!

The countdown is on! In just 5 days, our biggest sale of the year goes live, bringing you unbeatable deals and exclusive offers. Stay tuned for daily sneak peeks and early-bird specials you will not want to miss! Get ready to save big starting this Friday!

Visually Appealing Black Friday Graphics

If PR professionals analyze all successful campaigns, one thing will be evident: scroll-stopper visuals. After all, every business is offering discounts on black Friday. Why would someone buy from your company? An attractive image will give them a reason to do so.

The visuals should include animations, discounts, time limits, and, most importantly, CTA. This way, brands can subtly push the customers to the decision-making level.

User-Generated Content

After giving so many highlights to influencers, social media has shifted towards user-generated content. UGC PR trends are here to stay until further notice, so businesses should maximize their advantage.

Brands can start a PR campaign to host multiple events or competitions. For example, if the business has started a black Friday competition, the winner will get an exclusive gift card, holiday bundle, or discounts, to name a few.

This will also benefit the business by tapping into a new audience when the people in the competition share photos or videos with their family or friends. It is a win-win situation for brands.

Maximize Your Black Friday Reach with Press Connect

The last week before Black Friday approaches will be hectic with a massive promotion. And to increase your sales, you have to be noticed. It is possible to use Press Connect expertly to distribute Black Friday promotions and press releases. We will get your announcements on top-of-the-line media, social influencers, and prospects; amplify your message where it matters the most. Let Press Connect help you grab the attention, get people excited, and skyrocket your success this Black Friday!