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Press Kit vs Press Release: Formats, Advantages, and How They Benefit Public Relations

When businesses launch their products or services, they already know competition exists. Small companies must find unique ways to make their brand stand out. While startups do not have huge budgets to play with, public relations and digital marketing provide a helping hand in competing with their competitors. A good PR campaign backed by a… Continue reading Press Kit vs Press Release: Formats, Advantages, and How They Benefit Public Relations