Content Guidelines

Content Inclusions

Newsworthy Content:

• Emphasize the importance of a clear and compelling news angle.
• Encourage clients to focus on recent developments tied to current trends or events.

Content Structure:

• Explain the inverted pyramid structure for organizing information.
• Suggest a 300-500 word count range to keep press releases concise and impactful.

Headline and Subheadings:

• The main titles must be compelling, easy to understand, and cover what’s inside the PR’s body.

Media Elements:

• Clients can only put 2-5 links (based on their package).

Tone and Style:

• Communicate the need for a professional and neutral tone.
• If applicable, mention adapting the writing style to match client preferences or brand voice.
• The PR must be written in the 3rd person voice.

Keyword Optimization:

• Guide clients on natural keyword integration for better search engine visibility.
• Advise against keyword stuffing and encourage a balance between SEO and readability.

Accuracy and Attribution:

• Do fact-checking to maintain accuracy.
• Pressconnect might prompt clients to provide credible sources for rechecking to ensure we distribute no fake or manipulative
• When mentioning statistics or figures, the source link should be mentioned.

Submission Operation

Document Format:

• Specify the preferred formats for submission (e.g., Microsoft Word or Google Docs).
• Provide any formatting guidelines, such as font, spacing, or paragraph structure.

Deadline Adherence:

• Communicate adhering to specified deadlines for timely distribution.

Collaboration with Clients:

• Stress the need for communication with clients throughout the submission process.
• Remind clients to seek approval before the final submission.

Content Exclusions

AI-Based Content:

We value originality and creativity in the press releases we distribute. Please ensure that the content you submit is primarily authored by you or your organization. We do not accept press releases generated entirely by artificial intelligence (AI). Submissions should reflect genuine human insight and effort.

Promotional Content:

Press releases primarily serving as promotional material without substantial news value are unsuitable for distribution through our digital PR agency.

Offensive or Inappropriate Material:

We do not publish content that contains offensive language, hate speech, discriminatory remarks, or any material that violates ethical standards.

Misleading Information:

Press releases that contain false or misleading information, including deceptive claims or inaccurate data, will not be accepted for distribution.

Clickbait:

Any PR content that contains clickbait content, such as body-varying titles and irrelevant images to gain more views and clicks through deceptive techniques, will not be published.

Inciting Fear or Panic:

Any PR that spreads panic or incites fear, e.g., predicting the end of the world, earthquake, or terrorist attack, such PRs will not be accepted.

Personal Attacks:

Content that includes personal attacks, derogatory statements, or defamatory remarks about individuals or entities will not be published.

Illegal or Unethical Activities:

We do not support or distribute content that promotes illegal activities, unethical practices, or harm.

Copyright Violations:

Press releases that infringe upon the intellectual property rights of others, including unauthorized use of copyrighted material, will not be accepted.

Industry Exclusions:

We reserve the right to decline PRs that fall into the following categories:

• Illegal Activities
• Hate Speech or Discrimination
• Adult Content
• Harmful Substances
• MLM and Pyramid Schemes
• Pharmaceutical Misinformation
• Controversial Religious or Political Content

Review Process:

All submitted press releases are reviewed thoroughly to ensure compliance with our guidelines. 

1. You need to submit a copy of the press release for distribution.
2. Our experts will review your copy.
3. We will provide you with feedback.